Some AdSense publishers use Google AdWords to drive traffic to their sites. Now, in case you didn’t know, Google AdWords is the program that supplies the ads that you are showing on your site with Google AdSense. Does it make sense to use AdWords to promote an AdSense site? In some cases, it does – it’s called “Adsense Arbitrage” It is tricky, however. Remember that you are targeting high paying keywords.
This means that if you target those same keywords with your own AdWords campaign, you would not only be paying a large amount of money, you would also run the risk of not having the money that you earn from AdSense cover the cost of your AdWords ads.
Here is the secret. First, set a budget for your AdWords campaign that you can afford to pay, regardless of your AdSense income. Next, don’t choose the same keywords for your AdWords ads as you do for your AdSense site. Now you are probably wondering how that would work out.
Let’s say that your website is focused on the topic of weight loss for diabetic women. You could target a lower paying keyword for your AdWords campaign, such as diabetes or diabetic supplies. Again, it is tricky, and it does take some thought.
It is vital that you keep a close eye on your ad campaigns and your clicks. You
can easily see how much you’ve spent, and how much you’ve earned in relation to what you have spent. If you are spending more than you are earning, you need to rethink using Google AdWords, or tweak and tune until you are earning more than you spend.
Aside from that, setting up a Google AdWords campaign is very easy. You simply sign up for the program, write your ad, choose your keywords, set your budget, set how much you are willing to pay for each click, and activate the ad to run.
While you are targeting different keywords, those keywords may be relevant enough to your site for the ad to appear on your own site! You don’t want this to happen. Go into your AdSense account, and using the filter, exclude your site from appearing in ads on your site.
You can target your own keywords with your AdWords ads also, but again, thisis tricky, and you need to make sure that you are bidding low for those keywords. That, in turn, gets you less traffic, but with a budget set, Google will work to get your ad clicked on each day until the daily budget has been met.Ideally, you should not use Google AdWords to promote a Google AdSense site until you have a thorough understanding of how each program works, and you are sure that you can generate more income than you are spending on the AdWords ads.Again, use caution, and remember that you will be paying for each click that you receive.
Also, take advantage of free credits for AdWords. Google offers free credits for signing up, and you can elect to take surveys and such for which you will be given credits as well.
These credits can add up, and you should take advantage of them whenever possible.It is important to note that if you are going to pay for traffic, you should not waste that traffic. That’s why you should always make sure to capture your visitors email; building an opt-in list, so that you can recycle that traffic!
To build an opt-in list, you need an Autoresponder, such as Aweber.com and you need to put code on every single page for people to sign up for your list. Once someone signs up, you can bring them back to your site over and over again through email marketing.
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