There is a great deal more to making money from AdSense than just putting up a site and putting Google AdSense ad code on those pages. In fact, successful AdSense publishers spend several hours per week – after the site is built and the ads are running – ensuring that they are getting the absolute most possible revenue from those AdSense sites, by using a variety of optimization techniques.
First, use the channels feature in your AdSense account. This allows you to assign different sites to different channels, so that you are able to see which topics/sites are the most profitable for you.With this information, you can easily focus more time and energy on those sites that are making the money, and less time and energy on those that are not.
Successful publishers also like to experiment. They can create customized reports in their AdSense account, and then try different colors, different ad formats, and different placement to see what is getting the best results for their sites.You should do this, and continue doing this, until you feel that you are getting the best possible results for each of your websites.
What works on one website may not work well on another. However, according to Google and many successful AdSense publishers, placing a rectangular ad unit just below your headline, but above the main content of your page, will yield higher clicks. Also, placing link ads in, above, or below your navigational links will also increase clicks.
According to Google, if you elect to display image ads, you will have more advertisers bidding to have their ads show specifically on your pages.This usually results in more money per click, and this is definitely worth looking into for your site. Make sure you use Google Channels and reports to find out if it is working out well for you or not! Make sure that you disable on-site advertiser sign up. This is how advertisers can elect to advertise specifically on your site. This link will in most instances NOT make you any money when clicked on, and thus should be removed.
“Basic rule: - only use links that makes you money!”
More experienced AdSense publishers have learned to use section targeting. This allows them to enclose specific parts of their content within tags that causes Google to pay special attention to that section, and serve ads accordingly. This will help to keep the ads that are being served very specific If you publish a blog, as opposed to static web pages, you will need to do things a bit differently. You can tweak your template to have the ad code appear in the layout of your pages, but you also need to add the code at the bottom of each post that you make.This way, on your main page, where more than one post appears, visitors will see the ads at the bottom of each of those posts.It is always a good idea to find out what works for others. Again, each site is different, but this will save you a great deal of time in researching. Become a regular visitor to AdSense related forums.
There are many out there to choose from, and you can find a lot of useful information from other publishers who have already done the testing and research for you in many cases.Believe it or not, Google wants you to succeed. When you succeed, they succeed. Read all of the information inside of your Google AdSense account. There you will find optimization tips and other advice that will help you get the highest possible profit from your Google AdSense ads.
One part that you should pay special attention to is the Heap Map, which visualizes where most clicks occur on a given site:
1. Build An Empire: There are two ways to succeed with AdSense. You either have to have a very high traffic site, or you have to have a multitude of low to mid traffic sites. Most publishers have the latter.When you build your sites, your first order of business should be to get them listed in the major search engines. However, you should also get listed in more specialized directories as well, and use traffic generation techniques such as article marketing, forum marketing, social networking, and social bookmarking.
2. Learn To Use Google Analytics: Google Analytics will give you a ton of information about the traffic that comes to your site. You can use that information to make adjustments and additions to your site, which will increase your AdSense revenue. If you don’t make changes to your site, as analytics indicates are needed, you won’t make as much revenue as you would if you do make changes. Find out how people travel through your website to get better results. http://www.google.com/analytics
3. Choose The Right Keywords: Choose topics based on keywords that get a high number of searches each month, and then check the amount that advertisers are paying per click for those keywords. Choose the popular ones that pay the highest, and then focus in on more defined niches within that niche.
4. Add Fresh Content: Adding fresh content on a regular basis keeps people coming back to your site, and also gives you the opportunity to have more defined ads appear on those pages.For example, if you have a site that was built for weight loss for those who are wheelchair bound, you might have a page on there for exercises for these people. This page will have the ability to target ads that are of interest to wheelchair bound people that need exercises that they can do.
5. Choose the Right AdSense Ad Unit Format: There are three ad units that seem to work well, regardless of the topic or layout of the site overall. Those three are the 336 x 280 rectangle, the 160 x 600 skyscraper, and the 300 x 250 rectangle.
6. Put Enough Ads On The Page: Google allows you to have three ad units, one link ad, two search boxes, and two referral units on each and every page of your site. Use them, but be careful not to spam your site with them! Some gurus may say “The more ads you have, the more money you will make”, however that is not always true...
7. Put The Ads In The Right Place: Start by adding link ads to your navigation menu. These will get a large number of clicks. Other recommended actions is to place ad units under headlines, a skyscraper on the right side of the page, and another rectangle ad at the bottom of each page, just under the text.
8. Set up Your Palette: Your ads need to blend in. Set up your palette so that the border color matches the background of your web page. The background color of your ad units should also match the background of
your web page. The link color should match the color of links on your page.
Finally, the text color should match the color of text that you use on your page. I have found that the normal black text on a white background works especially well on content sites. Furthermore, always keep the caption link blue, because most visitors are used to links being blue, right?
9. Use the Google AdSense Preview Tool: You can find this tool inside your Google AdSense account. Use it to see what ads will appear on your page, before they actually appear. This will help you to tweak and tune your pages until it is displaying the ads that you want.
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